Google launches $100 AI Ultra plan and cuts top tier to $200
Google announced a new AI Ultra plan priced at $100 per month, filling the gap between its existing $20 and $200 tiers. The top-tier plan was also cut to $200, as reported by The New Stack on May 19, 2026. The new plan offers enhanced AI capabilities for developers who need more than the basic tier but find the premium tier too expensive. This pricing restructuring aims to attract a broader range of users, particularly those in mid-sized projects or teams. The $100 plan includes access to advanced models and higher usage limits, though specific features were not detailed in the excerpt. The move comes as competition in AI services intensifies, with providers like OpenAI and Anthropic offering similar tiered pricing.
Developers get a mid-range AI option that balances cost and capability.