AWS ML BlogFriday · May 29, 2026FREE

How AWS SMGS uses an AI-powered conversational assistant to transform business management with Amazon Bedrock AgentCore

AWS SMGS (Sales, Marketing and Global Services) developed NarrateAI, an AI-powered conversational assistant built on Amazon Bedrock AgentCore. The system employs a two-layer architecture: a batch processing layer for data ingestion and preparation, and a real-time interaction layer for user queries. Specialized AI agents handle intelligent routing and validation of requests. Key engineering patterns for production deployment include separation of concerns and agent specialization. The solution delivers business intelligence at scale, enabling users to interact with data conversationally. No specific pricing or availability details were provided in the excerpt.